Notes on shipping LinkedIn content.
Hooks, cadence, formats, the algorithm's first hour, and how founders turn what they have already said into a month of posts.
LinkedIn content strategy for founders: the complete guide (2026)
Everything a founder needs to build a LinkedIn presence that produces inbound: positioning, the five post categories that build trust, sourcing material from what you already say, writing hooks and posts that get reach, cadence and timing, formats, the first hour and boosts, measurement, tooling, a 90-day plan and the mistakes that waste a quarter.
Read the guide →- September 1, 20267 min readaivoice
AI-written LinkedIn posts: how to keep your voice (and stop sounding like everyone else)
Why most AI-generated LinkedIn posts sound identical, what 'your voice' actually consists of (five measurable habits), the anti-invention rule, a prompt-free workflow that keeps the model on your material, the tells that expose AI writing, and how to edit a draft back into something you would sign.
Read → - August 26, 20267 min readfoundersstrategy
Founder-led content on LinkedIn: why the CEO should post, what to write, and a system that takes an hour a month
Why founder posts outperform company pages, the five categories of posts that build trust for a B2B product, what to keep private, how to measure it, why founders quit after two weeks, and a process that keeps the voice with the founder while the mechanics run without them.
Read → - August 22, 20267 min readproductivitysystem
How to batch a month of LinkedIn content in one sitting (the 3-hour session)
A step-by-step batching session for LinkedIn: gather sources, extract angles, assign formats, write hooks first, draft twenty posts in your voice, schedule them across weekdays and keep a five-minute daily review. With time budgets, a template for every step, and the failure modes to avoid.
Read → - August 20, 20267 min readalgorithmreach
The LinkedIn algorithm in 2026, explained through the first 60 minutes of a post
How LinkedIn decides which posts to show more people: the test audience, the signals ranked by weight, the widening phases over 48 hours, what dwell time really measures, why links and edits hurt, what boosts can and cannot do, and a first-hour playbook you can run on every post.
Read → - August 18, 20267 min readcarouselsformats
LinkedIn carousels in 2026: how to make document posts that get saved
What a LinkedIn carousel is, why document posts earn dwell time and saves, when to use one instead of a text post, a slide-by-slide structure, design rules that work on a phone, the technical specs, and the mistakes that make carousels feel like assembled blog posts.
Read → - August 15, 20266 min readrepurposingpodcasts
How to turn one podcast episode into 10 LinkedIn posts (step-by-step workflow)
A repeatable workflow to mine a podcast appearance, or any talk, webinar or interview, for angles, quotes and numbers, and turn one hour of talking into two weeks of LinkedIn posts. Includes the extraction template, six post types, a real example and a scheduling plan.
Read → - August 13, 20266 min readstrategytiming
The best time to post on LinkedIn in 2026 (and why it matters less than you think)
Where the 'best time to post' charts come from, what they agree on, why the first hour after publishing matters more than the clock, how to find your own best slot in three weeks, and what to do about time zones and global audiences.
Read → - August 11, 20267 min readstrategycadence
How often should you post on LinkedIn? A realistic cadence that compounds
Daily, three times a week, or whenever inspiration strikes? What posting frequency actually does for reach, the three cadences that work, why most people quit by week three, and the batching system that makes a weekday rhythm sustainable.
Read → - August 7, 20267 min readhookswriting
25 LinkedIn hook formulas that stop the scroll (with examples and templates)
Twenty-five copy-and-adapt hook patterns for LinkedIn, numbers, confessions, contrarian takes, scenes, curiosity gaps, each with a worked example, a fill-in template and a note on when to use it. Plus how to pick the right one and the hooks that backfire.
Read → - August 4, 20267 min readwritingreach
How to write LinkedIn posts that actually get reach (2026 playbook)
The structure behind posts that travel on LinkedIn: a hook that earns the click, one idea per post, specifics over platitudes, a mobile-first layout, and an ending people answer, with examples, a pre-publish checklist and the mistakes that quietly kill reach.
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11 articles · written by Tom Benattar and the ShipMyPosts team